Linda Plano, PhD, has been coaching entrepreneurs on their pitches and value propositions since 2005. She founded Plano & Simple in 2010 in order to focus exclusively on coaching, training and mentoring entrepreneurs.
She has worked with nearly 600 entrepreneurs, and they have gone on to raise well over $250M.
Linda’s clients have included high tech entrepreneurs with startups in life sciences, cleantech, high tech, and web-based applications as well as retail business owners. Clients have included first time entrepreneurs, serial entrepreneurs and intrapreneurs. She also works often with government, non-government, nonprofit and corporate organizations, providing a range of services to help their portfolio companies to succeed. Several of these organizations have retained her for three or more years.
In addition to the investor pitches that comprise the majority of her consulting work, she has helped entrepreneurs apply for accelerator admission and grant funding; executive directors of nonprofits with their pitches to sponsors; and salespeople and service providers with their pitches to customers and prospects. The ubiquity and importance of pitching she has encountered is the source of her tag line, “Life’s a pitch. Make yours amazing!”
Prior to 2005, Linda held positions in startup companies including research scientist and CEO, as well as management positions up to Vice President for New Business Development in more established companies. This diverse business experience coupled with her advanced technical degrees led her to develop a simple but effective system for translating anyone’s value proposition into a compelling pitch: the 10 Questions every pitch (and business) should answer. Her system is as effective for seasoned executives as it is for first-time entrepreneurs.
Linda is based in Boston, but delivers her services to international clients via both online and in-person services for individuals and organizations. She particularly enjoys working with organizations that provide accelerator services to cohorts of entrepreneurs.
In addition to coaching, Linda is an enthusiastic volunteer for local organizations. She has served on the boards of the MIT Enterprise Forum, the MIT Enterprise Forum of Cambridge, the Massachusetts Renewable Energy Trust and the New England Clean Energy Council. She has been a winner of the Mass Technology Leadership “Mover and Shaker” award, an MIT Enterprise Forum All-Star Volunteer, and an MIT Presidential Citation for her contributions.
Linda earned a PhD in Materials Science and Engineering from Stanford University and a BS in Physics from MIT. Her education and early career experience in research and development are core to her ability to connect with and help entrepreneurs across all industries and technologies.