12. Make Your Ask

Never end a pitch without making a specific, clear ask. An answer - whether it is "yes", "no", or "I still have questions" - is infinitely more val…

11. Plan for Success

You have identified the opportunity (Questions 01 through 03) and validated your capabilities (Questions 04 through 08). Now it's time to motivate …

07. Validate Your Claims (Q05)

Stakeholders want solutions. Too often, the innovative solutions promised in pitches fail to materialize in the real world. This fact makes most st…

03. Build Your Case (Q01)

Your stakeholders - customers, investors, etc. - will only invest their money, time and resources in your innovation if they perceive that the prob…

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