12. Make Your Ask

Never end a pitch without making a specific, clear ask. An answer - whether it is "yes", "no", or "I still have questions" - is infinitely more val…

11. Plan for Success

You have identified the opportunity (Questions 01 through 03) and validated your capabilities (Questions 04 through 08). Now it's time to motivate …

01. Prepare to Transform

Transforming your innovations from great ideas to viable and growing business is an enormous challenge, with correspondingly enormous risk and rewa…

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