01. Prepare to Transform

Transforming your innovations from great ideas to viable and growing business is an enormous challenge, with correspondingly enormous risk and reward. You need to have not only a thoroughly validated value proposition but also to be able to communicate it clearly.

The Perfect Pitch methodology used throughout the Plano & Simple courses will help you to pressure test every aspect of your value proposition. In the process, you will develop clear, concise and compelling ways to communicate it to your stakeholders, from investors to customers.