Book Series , PPP ,
02. Know Your Stakeholders (PPP)
Falling in love with your innovation is an occupational hazard for innovators everywhere. Your essential stakeholders - whether customers, investors, sponsors, partners, employees, etc. - are likely to have very different perspectives from yours.
Getting clarity on what matters to them will help you in developing successful strategies and tactics, as well as communicating them. "Know Your Stakeholders" focuses on understanding their motivations to help them get as excited by your vision as you are.
Course 02 in the Perfect Pitch Series.
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