Book Series , PPP ,

02. Know Your Stakeholders (PPP)

Falling in love with your innovation is an occupational hazard for innovators everywhere. Your essential stakeholders - whether customers, investors, sponsors, partners, employees, etc. - are likely to have very different perspectives from yours.

Getting clarity on what matters to them will help you in developing successful strategies and tactics, as well as communicating them. "Know Your Stakeholders" focuses on understanding their motivations to help them get as excited by your vision as you are.

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Course 02 in the Perfect Pitch Series.

Course Content

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Before You Begin

Overview for “Tune Your Words” 5 Topics

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Lesson Content

0% Complete 0/5 Steps

Business Context for “Tune Your Words”

Fear & Greed for “Tune Your Words”

Do’s & Don’ts for “Tune Your Words”

Tips & Tools for “Tune Your Words”

Consistency Yields Credibility for “Tune Your Words”

Overview for “Know Your Audience” 5 Topics

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Lesson Content

0% Complete 0/5 Steps

Business Context for “Know Your Audience”

Fear & Greed for “Know Your Audience”

Do’s & Don’ts for “Know Your Audience”

Tips & Tools for “Know Your Audience”

Consistency ⇒ Credibility for “Know Your Audience”

Overview for “The 10 Questions” 5 Topics

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Lesson Content

0% Complete 0/5 Steps

Business Context for “The 10 Questions”

Fear & Greed for “The 10 Questions”

Do’s & Don’ts for “The 10 Questions”

Tips & Tools for “The 10 Questions”

Consistency ⇒ Confidence for “The 10 Questions”