03. Build Your Case (Q01)

Your stakeholders - customers, investors, and others - will only invest their money, time and resources in your innovation if they perceive that the problem you are solving is important and significant to your customers. Most innovators focus on what their innovation does. To engage stakeholders, you must focus on why your stakeholders should care

This chapter provides the context and tools you need to answer Question 01: Who cares?, the first of the 10 Questions Every Pitch Should Answer.

Let's Talk!

15-min Discovery Call

Short discussion to identify  the best way to proceed for your situation.

30-min Free Consult

Experience my process and get practical advice for an upcoming presentation or pitch.