03. Build Your Case (Q01)

Your stakeholders - customers, investors, etc. - will only invest their money, time and resources in your innovation if they perceive that the problem you are solving is important and significant. Most innovators focus on what their innovation does. To engage stakeholders, you must focus on why they should care. 

This course helps you to answer Question 01: Who cares?, the first of the 10 Questions Every Pitch Should Answer.