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CapsuleT Strategic Communications Workbook

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Course Content

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ONBOARDING VIDEO Sample Lesson

Workshop Agenda Sample Lesson

CapsuleT Mentoring Best Practices Sample Lesson

§00 - PREPARATION

PRP vExecute: GET READY, GET SET, GO! 4 Topics

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Lesson Content

0% Complete 0/4 Steps

ORGANIZE your data

SCHEDULE your one-on-one CapsuleT coaching session

ABOUT your one-on-one coaching sessions

UPLOAD: Your Marketing Documents (OPTIONAL)

PRP vExecute: WRITE YOUR ELEVATOR PITCH 6 Topics

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Lesson Content

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Ex 0P.1 Strategize: Tell me who “I” am

Ex 0P.2 Captivate: Capture my interest

Ex 0P.3 Validate: Make me believe it

Ex 0P.4 Motivate: Sign me up!

Ex 0P.5 Distill: Clarify the message

UPLOAD: Your STARTING Elevator Pitch

§01 - WELCOME & OVERVIEW

Welcome to “Strategic Communications” 6 Topics

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About the CapsuleT Workshop

Workshop Agenda

Program Components

About One-on-One Pitch Coaching

What if I don’t use PowerPoint?

How to Use This Course 5 Topics

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Lesson Content

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Course navigation

vSimple, vPlano, vFocus & vExecute pages – what’s the difference?

Sections, Lessons, & Topics – what’s the difference?

Exercises & Quizzes – what’s the difference?

To-Do List Before the Workshop

CapsuleT 2021 Links

§02 - DOWNLOADS & MEDIA

All Session Downloads

All Exercise Downloads

All CapsuleT 2021 Recordings

§03 - PERFECT PITCH PHILOSOPHY

PPP vSimple: TUNE YOUR WORDS 5 Topics

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Lesson Content

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TUNE vPlano: CONTEXT

TUNE vPlano: FEAR & GREED

TUNE vPlano: DO’S & DON’TS

TUNE vPlano: TIPS & TOOLS

TUNE vPlano: CONSISTENCY ⇒ CREDIBILITY

PPP Part 1 vExecute: EXERCISES & QUIZ 3 Topics | 1 Quiz

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Lesson Content

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Ex 00.1: What do you want?

Ex 00.2: Prioritize your ask

UPLOAD: PPP Part 1 Exercises (OPTIONAL)

QUIZ: PPP Part 1

PPP vSimple: Q00. WHO IS YOUR AUDIENCE? 5 Topics

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Lesson Content

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Q00 vPLANO: Context

Q00 vPLANO: Fear & Greed

Q00 vPLANO: Do’s & Don’ts

Q00 vPLANO: Tips & Tools

Q00 vPLANO: Consistency ⇒ Credibility

PPP vSimple: THE 10 QUESTIONS 6 Topics

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10Q vPlano: CONTEXT

10Q vPlano: FEAR & GREED

10Q vFocus: F&G for TRAVEL & HOSPITALITY

10Q vPlano: DO’S & DON’TS

10Q vPlano: TIPS & TOOLS

10Q vPlano: CONSISTENCY ⇒ CREDIBILITY

PPP Part 2 vExecute: EXERCISES & QUIZ 4 Topics | 1 Quiz

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Lesson Content

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Ex 00.3: Prioritize your interaction goals

Ex 00.4: Set the stage to build bridges

Ex 00.5: Are you roadshow ready?

UPLOAD: PPP Part 2 Exercises

QUIZ: PPP Part 2

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