CapsuleT Strategic Communications Workbook - Strategic Communications | Pitch Coaching

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§01 - WELCOME

QUICK START – Register Sample Lesson

§02 - LINKS, DOWNLOADS & MEDIA

CapsuleT 2022 Links

All Session Downloads

All Exercise Downloads

CapsuleT 2022 Session Recordings

§03 - PERFECT PITCH PHILOSOPHY

PPP Part 1 vExecute: TUNE YOUR WORDS 4 Topics | 1 Quiz

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PPP Part 1 Overview: TUNE

Ex 00.1: What do you want?

Ex 00.2: Prioritize your ask

UPLOAD: PPP Part 1 Exercises (OPTIONAL)

QUIZ: PPP Part 1

PPP Part 2 vExecute: Q00 & The 10 QUESTIONS 7 Topics | 1 Quiz

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PPP Part 2 Overview: Q00 WHO IS YOUR AUDIENCE?

PPP Part 2 Overview: THE 10 QUESTIONS

10Q vFocus: F&G for TRAVEL & HOSPITALITY

Ex 00.3: Prioritize your interaction goals

Ex 00.4: Set the stage to build bridges

Ex 00.5: Are you roadshow ready?

UPLOAD: PPP Part 2 Exercises

QUIZ: PPP Part 2

§04 - THE 10 QUESTIONS

Q01 vExecute: WHO CARES? 7 Topics | 1 Quiz

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Q01 Overview: The Problem

Ex 01.1: Segment your answer to “Who cares?”

Ex 01.2: Do a bottom-up market analysis

Ex 01.3: Customize your F&G table

Ex 01.4: Design a draft slide (or two)

Ex 01.5: Write your Q01 pitch

UPLOAD: Q01 Exercises

QUIZ: Q01

Q02 vExecute: WHAT DO YOU DO? 5 Topics | 1 Quiz

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Q02 Overview: Your Solution

Ex 02.1: Solve the real problem

Ex 02.2: Design a draft slide (or two)

Ex 02.3: Write your Q01 & Q02 elevator pitch

UPLOAD: Q02 Exercises

QUIZ: Q02

Q03 vExecute: WHY WILL YOU WIN? 7 Topics | 1 Quiz

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Q03 Overview: Your Advantage

Ex 03.1: Address your competitive advantage in terms of benefits, not features

Ex 03.2: Identify your spectrum of competitors

Ex 03.3: Do the matrix!

Ex 03.4: Design a draft slide

Ex 03.5: Write your Q01, Q02 & Q03 elevator pitch

UPLOAD: Q03

QUIZ: Q03

Q04 vExecute: HOW WILL YOU STAY AHEAD? 7 Topics | 1 Quiz

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Q04 Overview: Barriers to Entry

Ex 04.1: TAG – Capture your assets

Ex 04.2: TRUST – Know who “needs to know”

Ex 04.3: TOGETHER – Indicate which tools your are using to protect your position

Ex 04.4: Design a slide

Ex 04.5: Write your Q01, Q02 & Q04 elevator pitch

UPLOAD: Q04

QUIZ: Q04

Q05 vExecute: DOES IT WORK? 6 Topics | 1 Quiz

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Q05 Overview: Traction

Ex 05.1: Establish dates for each stage

Ex 05.2: Highlight your accomplishments

Ex 05.3: Design a slide

Ex 05.4: Write your Q01, Q02, & Q05 pitch.

UPLOAD: Q05

QUIZ: Q05

Q06 vExecute: HOW WILL YOU MAKE MONEY? 8 Topics | 1 Quiz

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Q06 Overview: Business Model

Ex 06.1: Plan expansion into new segments

Ex 06.2: Identify your value chain’s major stakeholders

Ex 06.3: Capture your target customers’ purchasing process

Ex 06.4: Transfer the data from Ex 06.1-06.3 into a flow chart

Ex 06.5: Build your business model slide(s)

Ex 06.6: Write your 1-minute pitch answering Q1, 2, & 6

UPLOAD: Q06

QUIZ: Q06

Q07 vExecute: HOW MUCH WILL YOU MAKE? 1 Topic

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Q07 Overview: Financial Projections

Q08 vExecute: WHY YOU? 1 Topic

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Q08 Overview: Leadership Team

Q09 vExecute: WHAT WILL YOU DO? 1 Topic

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Q09 Overview: Development Plan

Q10 vExecute: HOW MUCH WILL IT COST? 1 Topic

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Q10 Overview: Budget & Ask

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