Workshop Agenda
- Link for each session: https://us06web.zoom.us/j/83294673938?pwd=MVZaRk9zUDdXQy9FTFdnYmI3Q1JTUT09
- Each session runs from 16:00 – 20:30 EET. Please plan to participate throughout.
- You will be given time for exercises and coaching to implement as you learn.
- Times listed in the agendas are approximate. Bonus content is available every day if we finish the planned material.
- Two breaks will be provided along with time to work on the exercises. You are expected to be engaged throughout the program (i.e., please turn on your camera), do the exercises and participate in pitching).
S01: Tuesday, 11 October
| Time min | Session | Comments |
|---|---|---|
| 30 | Intro & Overview | Use your 1-minute elevator pitch! |
| 45 | “Perfect Pitch” Philosophy | Understand your audience to engage them, plus favorite tips & tools for framing your pitch. |
| 15 | Implementation | Assess your and your audience’s goals and identify how you will bridge differences in motivation to achieve them. |
| 10 | Coffee break | @ ~ 17:30; may be extended for exercises. |
| 30 | Question 01: Who cares? | Estimate, validate and pitch the opportunity you are providing to your customers or their end users. |
| 30 | Implementation | Everyone sketches their problem & current solutions, then rewrites their 1-minute pitch. Volunteers receive coaching. |
| 30 | Question 02: What do you do? | Describe your solution so that it is meaningful to your customer and to investors. |
| 10 | Coffee break | @ ~ 19:00; may be extended for exercises. |
| 30 | Implementation | Everyone sketches an illustration of their secret sauce, then rewrites their 1-minute pitch. Volunteers receive coaching. |
| 30 | Deck: Set branding | Bonus content (time allowing): Critique and demo of slide masters and themes for consistency and branding on all materials. |
| 30 | Deck: One pagers | Bonus content (time allowing): Critique and demo on using PPT as a tool for creating one-pagers. |
S02: Wednesday, 12 October
| Time min | Session | Comments |
|---|---|---|
| 30 | Pitch coaching and Q&A | |
| 20 | Recap of Session 01 | Understand your audience, quantify the problem, describe your innovative solution. Create slide masters. |
| 30 | Question 03: Why will you win? | Highlight your advantages in terms of benefits for your customers across all dimensions of competition. Bonus: Show how they will be more competitive. |
| 45 | Implementation | Everyone creates a competition matrix, then rewrites their 1-minute pitch. Volunteers receive coaching on their 1-minute pitch and/or slides. |
| 10 | Coffee break | @ ~ 17:30; may be extended for exercises. |
| 30 | Question 04: How will you stay ahead? | Show potential investors how your innovation will help you stay ahead of your competition or show potential partners/ customers how you will help them stay ahead of their competition. |
| 30 | Implementation | Everyone creates draft content for Questions 4, then edits their 1-minute pitch OR their deck. Volunteers receive coaching on their pitch or slides. |
| 30 | Question 05: Does it work? | Demonstrate that your innovation works today, or will in the near future, so that it can start earning revenue soon. |
| 10 | Coffee break | @ ~ 19:00; may be extended for exercises. |
| 30 | Implementation | Everyone creates draft content for Questions 5, then edits their 1-minute pitch OR their deck. Volunteers receive coaching on their pitch or slides. |
| 30 | Marketing materials | Bonus content (time allowing): Critique of volunteers’ decks, one-pagers or websites. |
| 30 | Deck: Data display | Bonus content (time allowing): Demo of slide tables, graphs and charts. (Yes, better than you can do them.) |
S03: Thursday, 13 October
| Time min | Session | Comments |
|---|---|---|
| 30 | Pitch coaching and Q&A | |
| 20 | Recap of Session 02 | Know your competitive advantage, how to protect it and how to highlight your ability to execute. |
| 30 | Question 06: How will you make money? | Describe how you will acquire customers, make and deliver your products, and grow your business. Bonus: Show how you fit in your customers’ business model. |
| 10 | Coffee break | @ ~ 17:30; may be extended for exercises. |
| 45 | Implementation | Everyone creates a flowchart or other layout of their business model and their fit with customers. Volunteers receive coaching on their 1-minute pitch and/or slides. |
| 30 | Question 07: How much will you make? | Provide insight into your financial and other growth projections. Make sure you are consistent from Q1 to Q7! |
| 30 | Implementation | Everyone creates draft content that makes a plausible case as to the impact your business model will have on your bottom line. Volunteers receive coaching. |
| 10 | Coffee break | @ ~ 19:00; may be extended for exercises. |
| 15 | Question 08: Why you? | Present the capabilities of your management team in executing to plan. |
| 30 | Implementation | Everyone refines their team slides. Be sure to take note of assets that you still need to obtain, e.g., head shots, logos. |
| 30 | Marketing materials | Bonus content (time allowing): Critique of volunteers’ decks, one-pagers or websites. |
| 30 | Deck: Emphasis through animation | Bonus content (time allowing): Demo of animations. (Yes, better than you can do them.) |
S04: Friday, 14 October
| Time min | Session | Comments |
|---|---|---|
| 30 | Q&A | |
| 20 | Recap of Session 03 | Show scalability and customer acquisition strategies, incorporate into financial projections and highlight team’s experience and credentials. |
| 30 | Question 09 & 10: How will you make money? | Clarify what you will deliver over the time frame of interest and the resources you need to accomplish it. |
| 10 | Coffee break | @ ~ 17:30; may be extended for exercises. |
| 45 | Implementation | Everyone creates their development plan and then volunteers receive coaching on their 1-minute pitch OR deck OR one-pager |
| 30 | Wrap Up | Tips & Tools for Road Shows |
| 30 | Office Hours | Everyone works on their 3-min pitch for the mini-pitch showcase with help from Linda. |
| 19:00 | Mini Demo Day | Format TBD |