Time min | Session | Comments |
---|---|---|
30 | Intro & Overview | Use your 1-minute elevator pitch! |
45 | “Perfect Pitch” Philosophy | Understand your audience to engage them, plus favorite tips & tools for framing your pitch. |
15 | Implementation | Assess your and your audience’s goals and identify how you will bridge differences in motivation to achieve them. |
10 | Coffee break | @ ~ 17:30; may be extended for exercises. |
30 | Question 01: Who cares? | Estimate, validate and pitch the opportunity you are providing to your customers or their end users. |
30 | Implementation | Everyone sketches their problem & current solutions, then rewrites their 1-minute pitch. Volunteers receive coaching. |
30 | Question 02: What do you do? | Describe your solution so that it is meaningful to your customer and to investors. |
10 | Coffee break | @ ~ 19:00; may be extended for exercises. |
30 | Implementation | Everyone sketches an illustration of their secret sauce, then rewrites their 1-minute pitch. Volunteers receive coaching. |
30 | Deck: Set branding | Bonus content (time allowing): Critique and demo of slide masters and themes for consistency and branding on all materials. |
30 | Deck: One pagers | Bonus content (time allowing): Critique and demo on using PPT as a tool for creating one-pagers. |
Time min | Session | Comments |
---|---|---|
30 | Pitch coaching and Q&A | |
20 | Recap of Session 01 | Understand your audience, quantify the problem, describe your innovative solution. Create slide masters. |
30 | Question 03: Why will you win? | Highlight your advantages in terms of benefits for your customers across all dimensions of competition. Bonus: Show how they will be more competitive. |
45 | Implementation | Everyone creates a competition matrix, then rewrites their 1-minute pitch. Volunteers receive coaching on their 1-minute pitch and/or slides. |
10 | Coffee break | @ ~ 17:30; may be extended for exercises. |
30 | Question 04: How will you stay ahead? | Show potential investors how your innovation will help you stay ahead of your competition or show potential partners/ customers how you will help them stay ahead of their competition. |
30 | Implementation | Everyone creates draft content for Questions 4, then edits their 1-minute pitch OR their deck. Volunteers receive coaching on their pitch or slides. |
30 | Question 05: Does it work? | Demonstrate that your innovation works today, or will in the near future, so that it can start earning revenue soon. |
10 | Coffee break | @ ~ 19:00; may be extended for exercises. |
30 | Implementation | Everyone creates draft content for Questions 5, then edits their 1-minute pitch OR their deck. Volunteers receive coaching on their pitch or slides. |
30 | Marketing materials | Bonus content (time allowing): Critique of volunteers’ decks, one-pagers or websites. |
30 | Deck: Data display | Bonus content (time allowing): Demo of slide tables, graphs and charts. (Yes, better than you can do them.) |
Time min | Session | Comments |
---|---|---|
30 | Pitch coaching and Q&A | |
20 | Recap of Session 02 | Know your competitive advantage, how to protect it and how to highlight your ability to execute. |
30 | Question 06: How will you make money? | Describe how you will acquire customers, make and deliver your products, and grow your business. Bonus: Show how you fit in your customers’ business model. |
10 | Coffee break | @ ~ 17:30; may be extended for exercises. |
45 | Implementation | Everyone creates a flowchart or other layout of their business model and their fit with customers. Volunteers receive coaching on their 1-minute pitch and/or slides. |
30 | Question 07: How much will you make? | Provide insight into your financial and other growth projections. Make sure you are consistent from Q1 to Q7! |
30 | Implementation | Everyone creates draft content that makes a plausible case as to the impact your business model will have on your bottom line. Volunteers receive coaching. |
10 | Coffee break | @ ~ 19:00; may be extended for exercises. |
15 | Question 08: Why you? | Present the capabilities of your management team in executing to plan. |
30 | Implementation | Everyone refines their team slides. Be sure to take note of assets that you still need to obtain, e.g., head shots, logos. |
30 | Marketing materials | Bonus content (time allowing): Critique of volunteers’ decks, one-pagers or websites. |
30 | Deck: Emphasis through animation | Bonus content (time allowing): Demo of animations. (Yes, better than you can do them.) |
Time min | Session | Comments |
---|---|---|
30 | Q&A | |
20 | Recap of Session 03 | Show scalability and customer acquisition strategies, incorporate into financial projections and highlight team’s experience and credentials. |
30 | Question 09 & 10: How will you make money? | Clarify what you will deliver over the time frame of interest and the resources you need to accomplish it. |
10 | Coffee break | @ ~ 17:30; may be extended for exercises. |
45 | Implementation | Everyone creates their development plan and then volunteers receive coaching on their 1-minute pitch OR deck OR one-pager |
30 | Wrap Up | Tips & Tools for Road Shows |
30 | Office Hours | Everyone works on their 3-min pitch for the mini-pitch showcase with help from Linda. |
19:00 | Mini Demo Day | Format TBD |