MITEF CEE Simple Pitch Academy – Strategic Communications | Pitch Coaching | Linda Plano

Course Content

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§02 - DOWNLOADS & MEDIA

All Pitch Academy Exercise Downloads

Fall 2022 Session Downloads & Recordings

§03 - PERFECT PITCH PHILOSOPHY

PPP Part 1 vExecute: TUNE YOUR WORDS 3 Topics | 1 Quiz

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PPP Part 1 Overview: TUNE

Ex 00.1: What do you want?

Ex 00.2: Prioritize your ask

QUIZ: PPP Part 1

PPP Part 2 vExecute: Q00 & The 10 QUESTIONS 5 Topics | 1 Quiz

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PPP Part 2 Overview: Q00 WHO IS YOUR AUDIENCE?

Ex 00.3: Prioritize your interaction goals

Ex 00.4: Set the stage to build bridges

PPP Part 2 Overview: THE 10 QUESTIONS

Ex 00.5: Are you roadshow ready?

QUIZ: PPP Part 2

§04 - THE 10 QUESTIONS

Q01 vExecute: WHO CARES? 6 Topics | 1 Quiz

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Q01 Overview: The Problem

Ex 01.1: Segment your answer to “Who cares?”

Ex 01.2: Do a bottom-up market analysis

Ex 01.3: Customize your F&G table

Ex 01.4: Design a draft slide (or two)

Ex 01.5: Write your Q01 pitch

Q02 vExecute: WHAT DO YOU DO? 4 Topics | 1 Quiz

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Q02 Overview: Your Solution

Ex 02.1: Solve the real problem

Ex 02.2: Design a draft slide (or two)

Ex 02.3: Write your Q01 & Q02 elevator pitch

Q03 vExecute: WHY WILL YOU WIN? 6 Topics | 1 Quiz

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Q03 Overview: Your Advantage

Ex 03.1: Address your competitive advantage in terms of benefits, not features

Ex 03.2: Identify your spectrum of competitors

Ex 03.3: Do the matrix!

Ex 03.4: Design a draft slide

Ex 03.5: Write your Q01, Q02 & Q03 elevator pitch

Q04 vExecute: HOW WILL YOU STAY AHEAD? 6 Topics | 1 Quiz

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Q04 Overview: Barriers to Entry

Ex 04.1: TAG – Capture your assets

Ex 04.2: TRUST – Know who “needs to know”

Ex 04.3: TOGETHER – Indicate which tools your are using to protect your position

Ex 04.4: Design a slide

Ex 04.5: Write your Q01, Q02 & Q04 elevator pitch

Q05 vExecute: DOES IT WORK? 5 Topics | 1 Quiz

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Q05 Overview: Traction

Ex 05.1: Establish dates for each stage

Ex 05.2: Highlight your accomplishments

Ex 05.3: Design a slide

Ex 05.4: Write your Q01, Q02, & Q05 pitch.

§05 - WRAP UP

ROADSHOW BEST PRACTICES

§06 - ARCHIVE

All Pitch Academy Fall 2021 Recordings

Spring 2022 Pitch Academy Recordings

§00 - GET ACCESS

QUICK START Sample Lesson

Pitch Academy Onboarding Info Sample Lesson

Welcome to Your Perfect Pitch Workbook Sample Lesson

§01 - PREPARATION

PRP vExecute: WATCH THE 10 QUESTIONS VIDEOS

PRP vExecute: GET READY, GET SET, GO! 2 Topics

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ORGANIZE your data

UPLOAD: Your Marketing Documents

PRP vExecute: WRITE YOUR ELEVATOR PITCH 6 Topics

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Ex 0P.1 Strategize: Tell me who “I” am

Ex 0P.2 Captivate: Capture my interest

Ex 0P.3 Validate: Make me believe it

Ex 0P.4 Motivate: Sign me up!

Ex 0P.5 Distill: Clarify the message

UPLOAD: Your STARTING Elevator Pitch

About Instructor

Linda

12 Courses

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