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Strategic Communications for the BU Community

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  1. INTRO

    Welcome, BU Community
    5 Topics
  2. Isn't pitching just for salespeople and startups?
    6 Topics
  3. Links, Dates & Materials
    4 Topics
  4. Exercise Files
  5. YOUR current pitch(es)
    Overview for "Tune Your Words"
    2 Topics
  7. Overview for "Know Your Audience"
    2 Topics
  8. Overview for "The 10 Questions"
    1 Topic
    Overview for "Build Your Case" (Q01)
    5 Topics
  10. Overview for "Show Your Impact" (Q02)
    3 Topics
  11. Overview for "Be the Best" (Q03)
    5 Topics
  12. Overview for "Protect Your Advantage" (Q04)
    5 Topics
  13. Overview for "Validate Your Claims" (Q05)
    4 Topics
  14. Overview for "Acquire Your Customers" (Q06)
    6 Topics
  15. Overview for "Know Your Numbers" (Q07)
    6 Topics
  16. Overview for "Grow Your Team" (Q08)
    3 Topics
  17. Overview for "Plan for Success" (Q09)
    5 Topics
  18. Overview for "Make Your Ask" (Q10)
    4 Topics
    Wrap Up
Lesson Progress
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The course comprises a dozen short videos that walk you through the process of framing your ideas and vision in a way that helps strengthen any proposal or “ask” that you would like to make, to any audience, from grant managers to colleagues to investors.

The videos discuss different aspects of my “Perfect Pitch” method, including concepts and tools for implementing them. It will help you to convert your tactical communications to strategic communications, assisting you in achieving your goals.

Perfect Pitch has been taught to more than a thousand innovators, including many academics, who have gone on to raise a total of more than $1.3B in grants and equity investments.

For each video, you are encouraged to take a quiz and do exercises. These exercises will help you to implement Perfect Pitch for your current project and to get a more comprehensive understanding of the material.


Please use the course for any or all of the following:

  • Demonstrate that you are serious about commercializing your technology to win a sponsored pitch coaching session.
  • Maximize the benefit of your coaching session by helping you to organize and prepare your data before the session starts.
  • Introduce you to the concepts before you attend a workshop or a coaching session so that you gain more benefit from it.
  • Provide a quick reference for your future pitches and other strategic communications.


You will learn:

  • Perfect Pitch: This course includes all my best advice for tuning your words for the ears of your target audience, distilled from more than a decade of coaching experience around the world.
  • Quizzes: Short tests at the end of each section so you can be confident that you absorbed critical concepts.
  • Exercises: Until you apply what you’ve learned to your own situation, Perfect Pitch is just a simple system that will have limited impact on your future success.


None required, though if you are in a hurry, you may want to review the optional preparation exercises to maximize the benefit you get from the rest of the course.


Login and work whenever you like!


Let's Talk!

15-min Discovery Call

Short discussion to identify  the best way to proceed for your situation.

30-min Free Consult

Experience my process and get practical advice for an upcoming presentation or pitch.