Entrepreneurs usually start their pitches with, “This is what we do” followed by an in-depth scientific treatise (if you have a technical background) or endless…

Your answer to “Question 1: Who cares?” depends a bit on your audience, although it must always be grounded in your customer. If your customer…

The Perfect Pitch Philosophy is simple enough to articulate but challenging to implement. In fact, the worst pitch I ever coached was one I delivered…