The one-minute Elevator Pitch is the primary tool you will be using throughout this course. It is long enough to include useful information but short enough to be practical to rework multiple times, improving as you go. You will be asked to rewrite your elevator pitch for each new business issue that we cover, so you will both improve …
All exercise downloads (primarily in PPT) are available for download from the Materials tab at the top of this page. Please download them before we start each session so that you have them available during our implementation sessions.
All exercise downloads (primarily in PPT) are available for download from the Materials tab at the top of this page. Please download them before we start each session so that you have them available during our implementation sessions.
Please go to the Materials tab at the top of the “Exercise Downloads” page to download the exercise files for “Question 06: How will you make money?” Purpose Show your plans for customer acquisition in multiple segments A working prototype helps convince your audience that your innovation is real. A smart business model can Goal: Illustrate your …
Please go to the Materials tab at the top of the “Exercise Downloads” page to download the exercise files for “Question 04: How will you stay ahead?” Purpose Show how you will sustain and grow your competitive advantage Identify the appropriate barriers to help you fend off competition over time. Barriers can be legal, such as patents, …
Purpose Capture the audience’s imagination (competitive advantage version) A novel invention is of little interest if it doesn’t deliver the benefits that customers value. In these exercises, you will use a time-tested system to fill the classic matrix so that it helps you clarify your advantages to customers, partners and investors alike. Goal: Turn on …
If you want feedback and edits made to your new, branded one-pager… Please Upload The uploader will take PDFs and PPTs of up to 20 MB in size. If your file size is too big and you have already removed any videos, please try the troubleshooting suggestions. Troubleshooting If you are still having trouble reducing …
Please go to the Materials tab at the top of the “Exercise Downloads” page to download the “Q02 Exercises” file. Purpose Capture the audience’s imagination (innovation version) There are only a couple of exercises for this Question as innovation technology varies so much. Build on your previous description of how the existing solutions are inadequate for the problem …
Download the PPP Exercise file at the Exercise Downloads page for your convenience. Purpose Capture the audience’s imagination (market opportunity version) Establish (potential) demand from customers in both your initial target (beachhead) market and your blue sky growth markets. If you are pitching to customers or strategic partners, you should shift the focus to their …
Download the PPP Exercise file at the Exercise Downloads page for your convenience. Purpose Build bridges Successful sales people might brag that they can sell refrigerators to Siberians. Your job as a successful entrepreneur is to sell them heaters instead, something they actually need. For your target audience, use these exercises to refine your understanding …
Short discussion to identify the best way to proceed for your situation.
Experience my process and get practical advice for an upcoming presentation or pitch.