Download the PPP Exercise file at the Exercise Downloads page for your convenience. Purpose Know thyself Focusing on your values and vision may sound like a very non-scientific place to start writing your pitch, but the fact is that they are fundamental to making smart decisions in challenging times, and the one thing you are …
The SIMPLE Version pages provide “just the facts”: the “what” (mostly) without the “why”. For the “why” and expanded context, please see the PLANO Details pages. PPP1 Context When you communicate: Be tactical: Every communication should transmit useful information. AND be strategic: Your communications are more powerful when they engage your audience and catalyze action …
The PLANO Details pages expand on the pragmatic SIMPLE Version pages. For shorter content, please see the SIMPLE Version pages.*Note: The PLANO Details is a work in progress. All sections may not have detailed or comprehensive information. It’s a Marathon… And a Sprint A major challenge in starting a company is that you must keep …
The SIMPLE Version pages provide “just the facts”: the “what” (mostly) without the “why”.For the “why” and expanded context, please see the PLANO Details pages. Q00 Context Perfect Pitch Philosophy Part 1 (PPP1): Tune Your Words A quick reminder: Perfect Pitch is about tuning your words for the ears of your audience while remaining true to your …
“Perfect Pitch” is not about pitching perfectly. It’s about tuning your words for the ears of your specific audience. Think of it more in terms of music than selling something. Most presenters focus on what they care about, but most audiences have motivations and interests that differ from the presenter’s. You can stand out from …
I hope you took the time to do all the exercises for Perfect Pitch Philosophy and Q0: Who is your audience? Getting clarity on these items is crucial for developing and delivering the most compelling communications possible for your target audience. If you skip them, you will be at a disadvantage. Optional Upload Because I …
People invest in people whom they know, like and trust. No one is going to know, like and trust you based on a single 10-minute (or shorter!) pitch. But you can lay the groundwork for that trust even in an elevator pitch. Your primary goal during that pitch, then, is to: Get the next meeting! …
Download the PPP Exercise file at the Exercise Downloads page for your convenience. Purpose Build bridges Successful sales people might brag that they can sell refrigerators to Siberians. Your job as a successful entrepreneur is to sell them heaters instead, something they actually need. For your target audience, use these exercises to refine your understanding …
When you communicate in business situations, you often have a very limited amount of time to deliver critical information in a way that is both true to you and engaging to your audience. This combination is immensely challenging and can be intensely frustrating, so searching for help is common. A quick Google search will provide you access to (literally) …
When I ask a new client to give me their one-minute elevator pitch, they usually start off by telling me what they do. Three minutes later, they are usually still talking about what they do: cool technology, detailed engineering issues, business development options, etc. It’s like saying, “How are you?” to someone and getting a detailed description of …
Short discussion to identify the best way to proceed for your situation.
Experience my process and get practical advice for an upcoming presentation or pitch.