Q01 vSimple: PROBLEM
You have just a few seconds to capture the interest of your audience when you start a pitch. Focus right away on the magnitude of…
Q01 vExecute: WHO CARES?
Download the PPP Exercise file at the Exercise Downloads page for your convenience. Purpose Capture the audience’s imagination (market opportunity version) Establish (potential) demand from…
Q01: Exercises
Do the Question 01 Exercises It’s time to capture your answer to “Who cares?” by doing some exercises. The step-by-step approach is available in the…
Q01: Tips & Tools
Consistency supports credibility The single biggest mistake that entrepreneurs make when they pitch is to have answers to the 10 Questions that are inconsistent from…
Q01: Do’s & Don’ts
The standard approach to answering Question 1 is to search the Internet and business libraries for marketing studies that establish billion dollar markets for target…
Q01: Fear & Greed
If You Build It, Will They Come? The number one cause of startup failure (and I would venture, for most product failures) is that there…
Q01: Business Issues
Who Cares? It’s easy for most entrepreneurs to get excited about a cutting edge technology or an elegant adaptation of an old one to solve…