Q01 vSimple: PROBLEM
You have just a few seconds to capture the interest of your audience when you start a pitch. Focus right away on the magnitude of…
You have just a few seconds to capture the interest of your audience when you start a pitch. Focus right away on the magnitude of…
Download the PPP Exercise file at the Exercise Downloads page for your convenience. Purpose Capture the audience’s imagination (market opportunity version) Establish (potential) demand from…
Do the Question 01 Exercises It’s time to capture your answer to “Who cares?” by doing some exercises. The step-by-step approach is available in the…
Consistency supports credibility The single biggest mistake that entrepreneurs make when they pitch is to have answers to the 10 Questions that are inconsistent from…
The standard approach to answering Question 1 is to search the Internet and business libraries for marketing studies that establish billion dollar markets for target…
If You Build It, Will They Come? The number one cause of startup failure (and I would venture, for most product failures) is that there…
Who Cares? It’s easy for most entrepreneurs to get excited about a cutting edge technology or an elegant adaptation of an old one to solve…
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