Q03 vExecute: WHY WILL YOU WIN?

Purpose Capture the audience’s imagination (competitive advantage version) A novel invention is of little interest if it doesn’t deliver the benefits that customers value. In…

Q04: Fear & Greed – DELETE

Fear: Vanishing competitive advantage Any B2B customer is going to be worried about being one of your first customers. You may have convinced them that…

Q03: Exercises – DELETE

Do the Question 03 Exercises So far, you have described an exciting opportunity, then built on it with an innovative solution. Now you need to…

Q03: Tips & Tools – DELETE

Consistency supports credibility The single biggest mistake that entrepreneurs make when they pitch is to have answers to the 10 Questions that are inconsistent from…

Q03: Do’s & Don’ts – DELETE

There are a number of common pitfalls in presenting your competitive advantage: Focusing on features rather than benefits Claiming that you have no competition Addressing…

Q03: Fear & Greed – DELETE

Avoid “Me Too” The big Fear you want to reduce when pitching your competitive advantage is that you have a “Me Too” solution, one that…

Q04 vSimple: BARRIERS TO ENTRY

You just laid out your case that you have a smart competitive advantage against all your competitors in terms of the benefits that your customers…

Q03 vSimple: COMPETITIVE ADVANTAGE

Some entrepreneurs go out of their way to be completely fair in describing their competitors, making it difficult for the audience to have clarity as…

Q02: Exercises

Do the Question 02 Exercises Your answer to “What d you do?” should build on top of the opportunity yodescribed in answering “Who cares?”. There…

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