Q03 vExecute: WHY WILL YOU WIN?
Purpose Capture the audience’s imagination (competitive advantage version) A novel invention is of little interest if it doesn’t deliver the benefits that customers value. In…
Q04: Fear & Greed – DELETE
Fear: Vanishing competitive advantage Any B2B customer is going to be worried about being one of your first customers. You may have convinced them that…
Q03: Exercises – DELETE
Do the Question 03 Exercises So far, you have described an exciting opportunity, then built on it with an innovative solution. Now you need to…
Q03: Tips & Tools – DELETE
Consistency supports credibility The single biggest mistake that entrepreneurs make when they pitch is to have answers to the 10 Questions that are inconsistent from…
Q03: Do’s & Don’ts – DELETE
There are a number of common pitfalls in presenting your competitive advantage: Focusing on features rather than benefits Claiming that you have no competition Addressing…
Q03: Fear & Greed – DELETE
Avoid “Me Too” The big Fear you want to reduce when pitching your competitive advantage is that you have a “Me Too” solution, one that…
Q04 vSimple: BARRIERS TO ENTRY
You just laid out your case that you have a smart competitive advantage against all your competitors in terms of the benefits that your customers…
Q03 vSimple: COMPETITIVE ADVANTAGE
Some entrepreneurs go out of their way to be completely fair in describing their competitors, making it difficult for the audience to have clarity as…
Q02: Exercises
Do the Question 02 Exercises Your answer to “What d you do?” should build on top of the opportunity yodescribed in answering “Who cares?”. There…