Q03 vExecute: WHY WILL YOU WIN?
Purpose Capture the audience’s imagination (competitive advantage version) A novel invention is of little interest if it doesn’t deliver the benefits that customers value. In…
Purpose Capture the audience’s imagination (competitive advantage version) A novel invention is of little interest if it doesn’t deliver the benefits that customers value. In…
Fear: Vanishing competitive advantage Any B2B customer is going to be worried about being one of your first customers. You may have convinced them that…
Do the Question 03 Exercises So far, you have described an exciting opportunity, then built on it with an innovative solution. Now you need to…
Consistency supports credibility The single biggest mistake that entrepreneurs make when they pitch is to have answers to the 10 Questions that are inconsistent from…
There are a number of common pitfalls in presenting your competitive advantage: Focusing on features rather than benefits Claiming that you have no competition Addressing…
Avoid “Me Too” The big Fear you want to reduce when pitching your competitive advantage is that you have a “Me Too” solution, one that…
You just laid out your case that you have a smart competitive advantage against all your competitors in terms of the benefits that your customers…
Some entrepreneurs go out of their way to be completely fair in describing their competitors, making it difficult for the audience to have clarity as…
Do the Question 02 Exercises Your answer to “What d you do?” should build on top of the opportunity yodescribed in answering “Who cares?”. There…
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