The SIMPLE Version pages provide “just the facts”: the “what” (mostly) without the “why”. For the “why” and expanded context, please see the PLANO Details pages. PPP1 Context When you communicate: Be tactical: Every communication should transmit useful information. AND be strategic: Your communications are more powerful when they engage your audience and catalyze action …
The SIMPLE Version pages provide “just the facts”: the “what” (mostly) without the “why”.For the “why” and expanded context, please see the PLANO Details pages. Q00 Context Perfect Pitch Philosophy Part 1 (PPP1): Tune Your Words A quick reminder: Perfect Pitch is about tuning your words for the ears of your audience while remaining true to your …
You have just a few seconds to capture the interest of your audience when you start a pitch. Focus right away on the magnitude of the problem you are solving and why a new solution is needed. Avoid wasting time at the beginning on your company’s history, the agenda, and other filler information. once you …
When you earn your first revenue, take a moment to celebrate. That’s an amazing accomplishment that most startups never attain. But it’s just the beginning. You have to sell a lot of product to a lot of customers, keep them happy, hire more employees, keep them happy, and reduce your cost of goods sold as …
Your answers to Questions 01 through 04 have addressed your vision: the magnitude of the problem you are solving, your highly innovative solution, and what you predict your sustainable competitive advantage will be. Your audience should be excited about the future you are promoting but they will likely still be highly skeptical as to your …
You just laid out your case that you have a smart competitive advantage against all your competitors in terms of the benefits that your customers value most. The next fear that you need to tackle is to convince them that you can sustain your advantage over time. Of course your advantages will shift as you …
Some entrepreneurs go out of their way to be completely fair in describing their competitors, making it difficult for the audience to have clarity as to their advantages. Others seek to mask their own disadvantages while exaggerating those of their competitors, leading knowledgeable audiences to distrust the entrepreneur. Your goal is to simplify and clarify …
Your answer to Question 01: Who cares? is the key to captivating the imagination of your audience from a business perspective. Your answer to Question 02: What do you do? builds on that audience engagement by highlighting your innovative solution to the significant Q01 problem. The combination of a smart solution and a cutting-edge technology …
10Q Context “Perfect Pitch” starts with identifying the broad Fear & Greed of your target audience. Their decisions will likely be based on how well you address their Fear & Greed for each aspect of your value proposition. The major areas of interest for any business audience are as follows: This aspect of your value …
Short discussion to identify the best way to proceed for your situation.
Experience my process and get practical advice for an upcoming presentation or pitch.