vSimple

PPP Part 1 vSimple: TUNE YOUR WORDS

The SIMPLE Version pages provide “just the facts”: the “what” (mostly) without the “why”. For the “why” and expanded context, please see the PLANO Details pages. PPP1 Context When you communicate: Be tactical: Every communication should transmit useful information. AND be strategic: Your communications are more powerful when they engage your audience and catalyze action …

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Q01 vSimple: PROBLEM

You have just a few seconds to capture the interest of your audience when you start a pitch. Focus right away on the magnitude of the problem you are solving and why a new solution is needed. Avoid wasting time at the beginning on your company’s history, the agenda, and other filler information. once you …

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Q06 vSimple: BUSINESS MODEL

When you earn your first revenue, take a moment to celebrate. That’s an amazing accomplishment that most startups never attain. But it’s just the beginning. You have to sell a lot of product to a lot of customers, keep them happy, hire more employees, keep them happy, and reduce your cost of goods sold as …

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Q05 vSimple: TRACTION

Your answers to Questions 01 through 04 have addressed your vision: the magnitude of the problem you are solving, your highly innovative solution, and what you predict your sustainable competitive advantage will be. Your audience should be excited about the future you are promoting but they will likely still be highly skeptical as to your …

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Q04 vSimple: BARRIERS TO ENTRY

You just laid out your case that you have a smart competitive advantage against all your competitors in terms of the benefits that your customers value most. The next fear that you need to tackle is to convince them that you can sustain your advantage over time. Of course your advantages will shift as you …

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Q03 vSimple: COMPETITIVE ADVANTAGE

Some entrepreneurs go out of their way to be completely fair in describing their competitors, making it difficult for the audience to have clarity as to their advantages. Others seek to mask their own disadvantages while exaggerating those of their competitors, leading knowledgeable audiences to distrust the entrepreneur. Your goal is to simplify and clarify …

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Q02 vSimple: SOLUTION

Your answer to Question 01: Who cares? is the key to captivating the imagination of your audience from a business perspective. Your answer to Question 02: What do you do? builds on that audience engagement by highlighting your innovative solution to the significant Q01 problem. The combination of a smart solution and a cutting-edge technology …

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