IMPLEMENT: Your audience
“Perfect Pitch” means tuning your words for the ears of your audience, not trying to achieve perfection.
You can only tune your words accurately if you have a specific audience in mind. The more specific, the better!
Before building your next pitch start off by specifying to whom you will be pitching and identifying what motivates their decision (AKA, their Fear and Greed).
Not sure where to start? Watch the videos on the following pages, take the brief quiz, and/or do the Exercises for “Perfect Pitch Philosophy”.