Strategic Communications Coaching
Training + Consulting: The best of Both Worlds
Augment your team(s) with the participation of an experienced professional who is dedicated to helping you to deliver your value propositions with clarity to an engaged audience.
Coaching combines the relevant aspects of training and consulting plus direct (but kind) feedback for maximum benefit to you, your team or your community.
Whether I am focused on the goals of a single executive team or working with the founders of 25 semi-finalists in your accelerator, I am all in.
My clients know – many from years of experience – that I am on their side, solving problems and delivering the best solutions that I have available.
Combine the training your stakeholders need with the consulting support they want to achieve communications super-powers.
You need to engage key audiences with your exciting value proposition. I am here to help you succeed!
StratComm Coaching Options
Use Cases - Clients
Team members often have overwhelming amounts of work, disparate perspectives and ongoing challenges to resolve. Frustration and fighting can come to characterize most of your meetings.
A fresh perspective and structured approach can bring your team together, helping them to feel heard, providing useful tools for communicating, and minimizing frustration.
One-to-Few Coaching provides a regular opportunity to bring your team together, get back on the same page and deliver on the message.
If any of your portfolio or candidate companies needs to improve their pitches dramatically, then a Consulting package will serve them best.
But if there are ongoing challenges with focus, deadlines, and communications, then Coaching can provide the focus and accountability that they need to achieve their milestones.
You may be the best engineer in your department. You may have a list of patents as long as your arm.
And yet, when it comes to getting a budget for your project from management, your requests fall on deaf ears.
I am a scientist by training, and trust me when I say I feel your pain! Fortunately, I know how to communicate your amazing ideas in a way that they can appreciate.
Consider Coaching for yourself or your team when you want to change the dynamic for your communications with management, customers and others.
If you are a manager who is frustrated by your department’s struggle to fund and implement great ideas, then Coaching is your best tool for changing outcomes for the better.
Coaching Services Descriptions
Coaching Services Descriptions
Accelerate YOUR SUCCESS
The best ways to earn the resources and investments that you and your ideas deserve is to communicate them clearly, concisely and in a way that is compelling to the audience of your choice.
Accelerate your TEAM's success
Strong teams are able to disagree, then commit. Successful teams are able to communicate that commitment to every audience, ensuring that more revenue, investment and attention comes to their organization.
You built your team by hiring the people with the skills and talents to contribute to your efforts.
You probably took into consideration whether they seemed to be team players and strong communicators. Chances are, none of them are perfect.
The stronger they are in one critical area, the greater the chance that they struggle in others. So as you face your next challenge – board meeting, customer pitch, all-hands meeting – you know that you need the whole team to be on the same page, delivering a similar message while emphasizing their perspective.
That combination is not easy to develop or deliver, especially when people are under severe time pressures.
Accelerate your GROUP's success
Accelerators and incubators deliver important resources for groups of innovators to increase their chances – and rate – of success. Your organization may differentiate itself from competitors by industry or type of entrepreneurship, but competition for exciting new startups is stiff!
Make sure you deliver more value than your competitors by including Strategic Communications coaching to participants.
Accelerators come in many shapes and sizes, from a handful of innovators in a corporate skunkworks to massive organizations hosting hundreds of startups serving diverse industries.
A common thread among them is the desire to foster the rapid commercialization of great new ideas, often combined with the goals of developing successful entrepreneurs and creating jobs in critical spaces.
Most accelerators culminate in a showcase or a Demo Day featuring the best startups being pitched by their founders by delivering exciting – but brief – pitches. How well they do at this high-profile task reflects strongly on the reputation of the accelerator and, by extension, its sponsors.
But innovators frequently stumble in their communications. They focus too much on technology, or not enough. They analyze only part of their competition, fail to mention data, and highlight numbers that are inconsistent. The intense schedules and demanding deadlines only make it more challenging.
Accelerate your network
Being a CEO is a lonely job: you have to make tough decisions long before you have enough data to make the correct one – and your employees’ livelihood depends on your being right. But others face similar challenges every day. Learn from their experience!
As CEO, you are expected to have all the answers and to make great decisions. But no one knows everything, especially today when circumstances can change in a matter of days or even minutes.
If you have a great mentor, then useful advice is readily available to you.
If not, then your options are limited. Your board and advisors can provide some of that support, but you need someone who can advise you from your perspective, and that can be very difficult to find.
Long-term Strategic Consulting
Maintain focus to attain your vision
As your vision and your organization grow and change over time, the one constant is your need to bring your stakeholders – from customers to investors – along for the ride! Periodic check-ups keep everyone on message with strong delivery skills and materials.
New employees, strategic pivots, developing technology, additional target markets – change is constant for any healthy organization. It is all too easy to assume that everyone knows how to communicate your vision to other stakeholders, but the fact is that that is rarely true.
Sales professionals, especially those selling technology-based solutions, need to position their pitches such that potential customers quickly understand the benefits your products and services provide.
Internal meetings such as board meetings and all-hands meetings require that the management team are on the same page, delivering a consistent message while providing domain-focused detail.
External communications, including annual reports, pitches to market analysts and even websites, need to reflect the vision and execution you and your team are delivering.
Rapid change combined with very busy professionals means that clear communications are often neglected, resulting in missed opportunities and addressing avoidable problems.
Are your services available in person or online?
I deliver my services either online or in person or in combination, depending on your goals, availability and budget.
Given my international clientele, I have extensive experience in working with people via webinar, in small conference rooms and large auditoriums.
Can you work with my whole team or do you just work one-on-one?
For established organizations, I prefer to work with the team to start as we can then ensure consensus on the final product. Once consensus has been achieved, I am happy to work with individuals or the whole team, as appropriate for the situation.
For startup companies, I can work with one founder or executive, or with the whole team. Whoever is delivering the communications must attend.
What is the time commitment for each service?
The amount of time it takes to deliver each service is highly dependent on the nature of your situation and budgetary constraints.
- The Initial Strategy Consult is usually a half-day program and should be attended by all stakeholders. Preparation time consisting of interviews with representative stakeholders is required.
- The Initial Communications Consult ranges from 2 to 5 hours, depending on complexity and experience. The speaker/ pitcher must attend; other team members are invited at your discretion.
- Done-For-You Development requires a minimum of 2 weeks and can be longer if multiple versions or materials are required. Feedback from stakeholders is needed periodically to refine the final product(s).
- The Polish Consult generally lasts one to two hours and requires participation by the speaker/ pitcher. Other team members are invited at your discretion.
- Long-Term Strategic Consulting is fully customized to your situation so cannot be summarized in terms of time or participation.
What are your fees?
A fixed price is not available for the programs, as each is customized based on the number of sessions, people and products required.
For reference, my hourly rate is 350 USD and my day rate is 2500 USD.
Discounts are available for some nonprofit organizations and academic institutions.