Whether you have a new company or a new product in a hot space, a market analyst can make or break your reputation. Or just ignore you.
Whether you reach out or they call you, be ready with a clear, concise and compelling presentation that will make them want to include your news in their latest reports.
Don’t do what many young companies do today:
A market analyst recently told me that companies that wanted to raise their profile would call and pitch him with their innovations. But lately, they call and say, “So, what would you like to know about us?”
His answer? “I don’t know. You’re the one who called me, remember?”
Market analysts, as a rule, are very smart and well-educated, excellent writers and overworked.
They can help make your reputation in the marketplace, or leave you in oblivion. Make it easy for them to recognize your value.