Q09 & Q10: Implementation (Downloads & Uploads)
PowerPoint Exercises file available Please go to the Materials tab at the top of the page to download the PPT file with instructions and tools.…
Q07: Implementation (Downloads & Uploads)
PowerPoint Exercises file available Please go to the Materials tab at the top of the page to download the PPT file with instructions and tools.…
Q06: Implementation (Downloads & Uploads)
PowerPoint Exercises file available Please go to the Materials tab at the top of the page to download the PPT file with instructions and tools.…
Q04 & Q05: Implementation (Downloads & Uploads) – DELETE
PowerPoint Exercises file available Please go to the Materials tab at the top of the page to download the PPT file with instructions and tools.…
Q04: Implementation (Downloads ONLY) – DELETE
PowerPoint Exercises file available Please go to the Materials tab at the top of the page to download the PPT file with instructions and tools.…
Q03 vPlano: TIPS & TOOLS
Build your matrix (even if you never show it) The table most commonly used to illustrate competitive position is so useful that it is something…
Q03 vPlano: DO’S & DON’TS
There are a number of common pitfalls in presenting your competitive advantage: Claiming that you have no competition Focusing on features rather than benefits Addressing…
Q03 vPlano: FEAR & GREED
Avoid “Me Too” The big Fear you want to reduce when pitching your competitive advantage is that you have a “Me Too” solution, one that…
Q02 vPlano: TIPS & TOOLS
The number one mistake that academic innovators make in answering this question is in trying to teach rather than engage. They often believe that, to appreciate…
Q02 vPlano: DO’S & DON’TS
Many entrepreneurs push back on several aspects of my advice on pitching their solution: They worry about revealing their “secret sauce” They think they are…