Your most important investor
Most entrepreneurs think about investors when they think about pitching. As important as financial investors can be when you are starting out, they are still…
Your target investor(s)
Whether you are pitching to a venture capitalist, a grant program manager, a potential customer, a partnering candidate or a job applicant, the initial investment…
Your first investor
Before you start fundraising or approach your first customer, you need to convince one person above all others to invest in your value proposition. That…
3. Make an “ask”
Yes, I know we haven’t covered #2 yet! The intro and the ask are inherently short and simple. The “why should I care?” is the…
2. Tell me (the audience) why I should care
The introduction and ask are typically very short and easy to compose. Telling me why I should care is the core of your pitch and…
1. Introduce yourself
A pitch is more a conversation than a presentation. Even when you are on stage, strive to pitch as though you are talking to someone, not at them. The…
Step 5. Distill: Clarify the message
Now for the easy part Just kidding! Distilling complex information into clear, simple communications that help you achieve your goals is very challenging. In fact,…
Step 4. Motivate: Sign me up!
Note: The content on this page correlates to Exercise 2.3 in the editable PDF that you can download from the Materials tab at the top…
Step 3. Validate: Help me believe it
Note: The content on this page correlates to Exercise 2.2 in the editable PDF that you can download from the Materials tab at the top…
Step 2. Captivate: Capture my interest
Note: The content on this page correlates to Exercise 2.1 in the editable PDF that you can download from the Materials tab at the top of the…