MITEF

Workshop Logistics

Time and Place The same Zoom link will be used for each session: https://zoom.us/j/9916476408 16:00 to 20:30 EET each day (9:00 – 13:30 EDT in Boston) Monday, 19 October through Friday, 23 October, NOT INCLUDING Wednesday, 21 October Two breaks will be provided along with time to work on the exercises. You are expected to …

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Q3 Tips & Tools

Consistency supports credibility The single biggest mistake that entrepreneurs make when they pitch is to have answers to the 10 Questions that are inconsistent from one to the next. For Question 2, what’s most important from a consistency perspective is to ensure a match between the customers’ problem and your innovation. Question 1: Consistency between …

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Q3 Fear & Greed

Avoid “Me Too” The big Fear you want to reduce when pitching your competitive advantage is that you have a “Me Too” solution, one that many others are producing. The thought process you want to prevent in your audience is, “Oh yeah, I’ve heard 3 companies pitch a similar solution in the last couple of …

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Q2 Tips & Tools

Consistency supports credibility The single biggest mistake that entrepreneurs make when they pitch is to have answers to the 10 Questions that are inconsistent from one to the next. For Question 2, what’s most important from a consistency perspective is to ensure a match between the customers’ problem and your innovation. Question 1: Consistency between …

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Q2 Fear & Greed

Your pitch should focus on increasing the Greed that you and your team have an exciting, innovative solution to the important problem that you outlined in Question 1. The audience’s Fear that you need to reduce is that you are primarily interested in the innovation and not as much in building a successful business. In …

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The 24 Steps & the 10 Questions

In the MITEF Accelerator, your work is guided by Bill Aulet’s respected book, “Disciplined Entrepreneurship: 24 Steps to a Successful Startup“. The 10 Questions are interrelated with the 24 Steps, so all the work you do throughout the Accelerator can be put to good use in answering the 10 Questions. The 10 Questions can also …

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4. Digital pitches

Digital versions of your company pitch(es) can be delivered via videos and your social media channels using the same approach as for presentation, verbal and print pitches. Your website is a special case: in some ways, it is your important pitch.  After all, it is available 24/7 and it is usually the first place that …

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3. Print pitches

My favorite written pitch is the executive summary: no more than both sides of one sheet of paper, with just enough text to address the top 3 to 5 strongest points from your 10-minute pitch.  Use images that deliver content and supplement the written copy so that there is visual interest to draw the eye …

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2. Verbal Pitches

Your one-minute elevator pitch and your three-minute cocktail party pitch are two examples of this informal type of pitch that you should use daily to build your network.  Take the top 3 to 5 points from your ten-minute pitch and distill them down to fit into the time available. You will be best served by …

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1. The 10-minute presentation

10 minutes, in my opinion, is the ideal presentation length to prepare when you have been asked to pitch to investors or to decision makers at a customer site. Ten minutes is long enough to cover all the essential dimensions of your value proposition, but short enough that you should be able to retain the …

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15-min Discovery Call

Short discussion to identify  the best way to proceed for your situation.

30-min Free Consult

Experience my process and get practical advice for an upcoming presentation or pitch.