Perfect Pitch for YOUR Application (recording)
BONUS! 2020 successful Accelerator applicant, Marefind, has given permission for me to share the feedback I gave on their application content. Many thanks to the…
Assess the full competition spectrum
Another common missed opportunity is to focus on just the competitors of which you are the most aware. Validating your competitive advantage requires that you…
“We have no competition!”
Another common mistake is to think that stating that you have no competition will increase Greed or reduce Fear in your audience. In fact, the…
Benefits, not features
Most entrepreneurs know exactly which features of their innovation enable them to compete against the market leaders, but few of them articulate clearly to their…
About “Perfect Pitch, Plano & Simple”
“Perfect Pitch”, or tuning your words for the ears of your audience, should be your goal in every presentation or pitch that you make. In…
Jargon, TMI and other Blackberry catalysts
In general, you are better served by spelling out acronyms and avoiding jargon as you can rarely be confident as to exactly who is in…
Clarify, don’t “dumb down”
The next push back I often receive is, “Oh, so you want me to dumb down my technology for the audience.” If you think that,…
Secret Sauce: Reveal what, not how
Many entrepreneurs fear revealing proprietary information to investors. Their strategy is to either avoid the topic altogether or to ask for the investors to sign…
Solve the problem
If you are having a tough time convincing people that your solution to the problem framed in Question 01 is an exciting improvement, go back…
Estimate your market size
Bottom’s up! For each market segment of interest, you should make a back-of-the-envelope calculation as to its size. From your customer and other research, you…