About One-on-One Coaching
While Perfect Pitch is a simple method, it is not easy to master. Attending a workshop or going through this course will give you the tools, but it takes…
About Linda Plano
Linda S. Plano has been communicating complex technologies to business people since she was a Research Scientist at a startup company while earning her PhD…
PPP Next Steps
Exercises for “Perfect Pitch Philosophy” Please open your editable PDF [download from the Materials tab of the “Perfect Pitch Downloads” lesson]. Enter your name and email if…
PPP Tips & Tools
Before you start writing a pitch, know as much about your audience as possible. You can use the examples in the previous topic to get…
PPP Fear & Greed
A challenge in teaching about communications strategies across the academic environment is that there are so many potential audiences and so much variation in their…
PPP Perspective
Focus on your audience Easily said, not so easily done! Fortunately, there is a simple tool to help you assess whether your pitch is focusing…
Q02 Next Steps
Exercises If you have not already done so, download the exercises from the Materials tab in the “Perfect Pitch Downloads” lesson. Start by describing why the existing…
Q02 Tips & Tools
The number one mistake that academic innovators make in answering this question is in trying to teach rather than engage. They often believe that, to…
Q02 Fear & Greed
The way you communicate your solution will generally be to find a balance between describing your exciting capabilities to build greed and minimizing the worrisome…
Q02 Perspective
Your Solution to the Problem in Q01 Your answer to “Question 01: Who cares?” should have set you up perfectly for answering Question 02. Investor…