Q04 vPlano: CONSISTENCY ⇒ CREDIBILITY

The purpose of Question 04 is to address the sustainability of the competitive advantage you described in answering Question 03. Generally speaking, it is tightly…

Q03 vPlano: CONSISTENCY ⇒ CREDIBILITY

Consistency ⇒ Credibility  The benefits (lights) that you choose to highlight your competitive advantage (Question 03: Why will you win?) need to be consistent with…

Q02 vPlano: CONSISTENCY ⇒ CREDIBILITY

The big problem or market pain that you described in answering Question 01 has current solutions, even if your potential customers are just complaining about…

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