TUNE vPlano: TIPS & TOOLS
Reduce fear and increase greed A properly selected audience will have minimal initial bias against you and maximum in your favor. But you still have…
Reduce fear and increase greed A properly selected audience will have minimal initial bias against you and maximum in your favor. But you still have…
Be strategic in your communications Strategic communications should inform your tactics. The two examples below contrast between a tactical approach to communications and a strategic…
Is it real, or is it vaporware? No one wants to waste their time and money on something that evaporates before they can use it.…
Be open about what (not how) Many entrepreneurs worry about pitching or discussing their ideas because they fear those ideas will be stolen or copied.…
There are a number of common pitfalls in presenting your competitive advantage: Claiming that you have no competition Focusing on features rather than benefits Addressing…
Many entrepreneurs push back on several aspects of my advice on pitching their solution: They worry about revealing their “secret sauce” They think they are…
The standard approach to answering Question 1 is to search the Internet and business libraries for marketing studies that establish billion dollar markets for target…
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