TUNE vPlano: TIPS & TOOLS
Reduce fear and increase greed A properly selected audience will have minimal initial bias against you and maximum in your favor. But you still have…
TUNE vPlano: DO’S & DON’TS
Be strategic in your communications Strategic communications should inform your tactics. The two examples below contrast between a tactical approach to communications and a strategic…
Q05 vPlano: DO’S & DON’TS
Is it real, or is it vaporware? No one wants to waste their time and money on something that evaporates before they can use it.…
Q04 vPlano: DO’S & DON’TS
Be open about what (not how) Many entrepreneurs worry about pitching or discussing their ideas because they fear those ideas will be stolen or copied.…
Q03 vPlano: DO’S & DON’TS
There are a number of common pitfalls in presenting your competitive advantage: Claiming that you have no competition Focusing on features rather than benefits Addressing…
Q02 vPlano: DO’S & DON’TS
Many entrepreneurs push back on several aspects of my advice on pitching their solution: They worry about revealing their “secret sauce” They think they are…
Q01 vPlano: DO’S & DON’TS
The standard approach to answering Question 1 is to search the Internet and business libraries for marketing studies that establish billion dollar markets for target…