TUNE vPlano: TIPS & TOOLS

Reduce fear and increase greed A properly selected audience will have minimal initial bias against you and maximum in your favor. But you still have…

TUNE vPlano: DO’S & DON’TS

Be strategic in your communications Strategic communications should inform your tactics. The two examples below contrast between a tactical approach to communications and a strategic…

Q05 vPlano: DO’S & DON’TS

Is it real, or is it vaporware? No one wants to waste their time and money on something that evaporates before they can use it.…

Q04 vPlano: DO’S & DON’TS

Be open about what (not how) Many entrepreneurs worry about pitching or discussing their ideas because they fear those ideas will be stolen or copied.…

Q03 vPlano: DO’S & DON’TS

There are a number of common pitfalls in presenting your competitive advantage: Claiming that you have no competition Focusing on features rather than benefits Addressing…

Q02 vPlano: DO’S & DON’TS

Many entrepreneurs push back on several aspects of my advice on pitching their solution: They worry about revealing their “secret sauce” They think they are…

Q01 vPlano: DO’S & DON’TS

The standard approach to answering Question 1 is to search the Internet and business libraries for marketing studies that establish billion dollar markets for target…

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