When you are launching your first product, you may be so focused on making the launch a success that you neglect how you will grow past the limited opportunity in your beachhead market. Of course, you identified additional market segments of interest in Question 01 (consistency ⇒ credibility, remember!), so this exercise should be quick …
1-minute Elevator pitch If you are working on your elevator pitch, be sure to: Introduce yourself Answer: Q01. Who cares? Customer, market pain, market size Q02. What do you do? Solution, secret sauce Q05. Does it work? Traction in terms of revenue or users, proof of concept, prototypes, regulatory approval, etc. Make an ask If …
Show off your successes You should enjoy creating this slide, as it will showcase your successes to date. Always take a moment to celebrate even the small wins. You are creating a new business, and every forward step is a step that thousands of others were not able to achieve. You are doing it! Whatever …
No matter far you have (or haven’t) progressed with your innovation, you are likely justifiably proud of what you have already accomplished. You may be able to see the future easily, and have high confidence that you will succeed. Or you may be plagued by doubts and stress. Or you may feel each one of …
1-minute Elevator pitch If you are working on your elevator pitch, be sure to: Introduce yourself Answer: Q01. Who cares? Customer, market pain, market size Q02. What do you do? Solution, secret sauce Q04. How will you stay ahead? Intellectual property status & strategy, barriers to entry Make an ask If you have time to …
Ex 04.5: Write your Q01, Q02 & Q04 elevator pitch Read More »
Question 04 can be a tricky one to address graphically. A dedicated slide for patents, trademarks, and copyrights If you have a patent or, better yet, a patent portfolio plus trademarks and copyrights, leverage your work from Exercise 04.3 to create a slide that focuses exclusively on your strong barriers to entry and IP protection. …
*Please note: I am not an attorney and my language in discussing Question 04 is extremely imprecise from a legal perspective. All suggestions and information you take from this section should be considered to be descriptive but not rigorous. Please seek the advice of an attorney who is knowledgeable in your industry and about startups …
Ex 04.3: TOGETHER – Indicate which tools your are using to protect your position Read More »
*Please note: I am not an attorney and my language in discussing Question 04 is extremely imprecise from a legal perspective. All suggestions and information you take from this section should be considered to be descriptive but not rigorous. Please seek the advice of an attorney who is knowledgeable in your industry and about startups …
You and your team are likely working as hard and fast as you can. The ones creating new technical innovations love to invent. The ones securing relationships with partners or customers love to build relationships. Etc. Almost no one likes to spend time tracking the details of these critical components of your intellectual property and …
Before you create or refine your slide(s) in answer to Question 01, take a moment to think through your target audience and their specific Fear & Greed. Examples for different audiences will be shown throughout the workshop, but only you can determine the motivations of your target audience. Think through the value chain of people …
Short discussion to identify the best way to proceed for your situation.
Experience my process and get practical advice for an upcoming presentation or pitch.