EXERCISES

Ex 05.3: Design a slide

Show off your successes You should enjoy creating this slide, as it will showcase your successes to date. Always take a moment to celebrate even the small wins. You are creating a new business, and every forward step is a step that thousands of others were not able to achieve. You are doing it! Whatever …

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Ex 04.4: Design a slide

Question 04 can be a tricky one to address graphically. A dedicated slide for patents, trademarks, and copyrights If you have a patent or, better yet, a patent portfolio plus trademarks and copyrights, leverage your work from Exercise 04.3 to create a slide that focuses exclusively on your strong barriers to entry and IP protection. …

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Ex 04.3: TOGETHER – Indicate which tools your are using to protect your position

*Please note: I am not an attorney and my language in discussing Question 04 is extremely imprecise from a legal perspective. All suggestions and information you take from this section should be considered to be descriptive but not rigorous. Please seek the advice of an attorney who is knowledgeable in your industry and about startups …

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Ex 01.3: Customize your F&G table

Before you create or refine your slide(s) in answer to Question 01, take a moment to think through your target audience and their specific Fear & Greed. Examples for different audiences will be shown throughout the workshop, but only you can determine the motivations of your target audience. Think through the value chain of people …

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