Ex 06.1: Plan expansion into new segments
When you are launching your first product, you may be so focused on making the launch a success that you neglect how you will grow…
Ex 05.4: Write your pitch validating the practicality of your innovation
Working on refining your 1-minute Elevator pitch? Be sure to: If you have time to include information about any other Questions, please do. Or developing…
Ex 05.3: Design a slide
Show off your successes You should enjoy creating this slide, as it will showcase your successes to date. Always take a moment to celebrate even…
Ex 05.1: Establish dates for each stage
If you have data, a working prototype, ongoing beta testing, or some other clear and objective evidence that shows that your innovation works in ways…
Ex 04.5: Write your pitch about your barriers to entry
Working on refining your 1-minute Elevator pitch? If you are working on your elevator pitch, be sure to: If you have time to include information…
Ex 04.4: Design a slide
Question 04 can be an opportunity to save some time in your pitch because they tend to be relatively simple or you can incorporate the…
Ex 04.3: TOGETHER – Indicate which tools you are using to protect your position
The brainstorming work you did in Exercises 04.1 and 04.2 should have helped you think through your current approaches to protecting your IP and competitive…
Ex 04.2: TRUST – Know who “needs to know”
*Please note: I am not an attorney and my language in discussing Question 04 is extremely imprecise from a legal perspective. All suggestions and information…
Ex 04.1: TAG – Capture your assets
Tracking and recording the evolving details of your intellectual property and barriers to entry takes time and resources that may be difficult to find. You…
Ex 01.3: Customize your F&G table
Before you create or refine your slide(s) in answer to Question 01, take a moment to think through your target audience and their specific Fear…