Ex 03.3: Do the matrix!
I have just a few tools that I use for virtually every client. The competitive advantage matrix is one of them. Even if you don’t…
Ex 02.3: Write your Q01 & Q02 elevator pitch
Armed with your work in the previous exercises, you should have some fresh ideas on how to frame your elevator pitch, especially since I want…
Ex 02.2: Design a draft slide (or two)
In the Question 01 exercises, you described the magnitude of the problem and identified why current solutions are failing. The next step is simply to…
Ex 01.5: Write your Q01 pitch
How you approach this exercise depends on whether you are using “Perfect Pitch” to refine your Elevator Pitch or to build your full 10-Minute Pitch.…
Ex 01.4: Design a draft slide (or two)
Now that you have aggregated all the critical market data for your pitch, it’s time to develop the slide (or two) that communicate your market…
Ex 01.1: Segment your answer to “Who cares?”
Be sure to segment your market to address the two major concerns of an investor: that you have a viable beachhead market that will validate…
Ex 00.5: Are you roadshow ready?
I encourage you to have a full portfolio of pitches before you start raising your profile in your community. They don’t need to be perfect,…
Ex 00.3: Prioritize your interaction goals
In EXERCISES & QUIZ: PPP Part 1, you and your team prioritized your values, audiences and asks, then assigned responsibility for each internally. Good job!…
Ex 00.2: Prioritize your ask
In EXERCISES & QUIZ: PPP Part 1, you and your team should focus on complete honesty and openness. If you want to keep your responses private for…
Ex 00.1: What do you want?
In EXERCISES & QUIZ: PPP Part 1, you and your team should focus on complete honesty and openness. If you want to keep your responses…