PPP Fear & Greed
A challenge in teaching about communications strategies across the academic environment is that there are so many potential audiences and so much variation in their…
A challenge in teaching about communications strategies across the academic environment is that there are so many potential audiences and so much variation in their…
Investors The video refers to the fear and greed of an investor audience: Fear that only your Mom and best friend will buy one each…
“Great ideas are a dime a dozen” Conventional wisdom claims that ideas are easy while execution is difficult. Half of that “wisdom” is wildly incorrect:…
Fear: Vanishing competitive advantage Any B2B customer is going to be worried about being one of your first customers. You may have convinced them that…
Avoid “Me Too” The big Fear you want to reduce when pitching your competitive advantage is that you have a “Me Too” solution, one that…
Your pitch in answer to Question 02 should strike a balance between building greed for your exciting capabilities and reducing fear by minimizing the worrisome…
Your audience needs to believe that “if you build it, they will come.” Fear: Only your Mom and your best friend will buy one each…
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