PPP Fear & Greed
A challenge in teaching about communications strategies across the academic environment is that there are so many potential audiences and so much variation in their…
Q01 Fear & Greed – academic
Investors The video refers to the fear and greed of an investor audience: Fear that only your Mom and best friend will buy one each…
Q05 vPlano: FEAR & GREED
“Great ideas are a dime a dozen” Conventional wisdom claims that ideas are easy while execution is difficult. Half of that “wisdom” is wildly incorrect:…
Q04 vPlano: FEAR & GREED
Fear: Vanishing competitive advantage Any B2B customer is going to be worried about being one of your first customers. You may have convinced them that…
Q03 vPlano: FEAR & GREED
Avoid “Me Too” The big Fear you want to reduce when pitching your competitive advantage is that you have a “Me Too” solution, one that…
Q02 vPlano: FEAR & GREED
Your pitch in answer to Question 02 should strike a balance between building greed for your exciting capabilities and reducing fear by minimizing the worrisome…
Q01 vPlano: FEAR & GREED
Your audience needs to believe that “if you build it, they will come.” Fear: Only your Mom and your best friend will buy one each…