Welcome to the TENTH year of the Perfect Pitch Workshop being delivered as part of the MIT Enterprise Forum of Greece Accelerator!

Workshop Goals

“Perfect Pitch” is not about pitching perfectly. It’s about tuning your words for the ears of the audience you want to reach. It’s a simple concept, but unfortunately, simple is not the same thing as easy, and that’s why we have a comprehensive set of programs to help you develop, refine and deliver an amazing pitch at the Finals… and beyond!

My job is to work with each of you, from the Workshop through the next round of competition, to develop, refine and deliver the best pitch for your value proposition that you’ve ever had… and therefore help you connect with customers and partners even during this challenging time.

But we have a more important goal than doing a great job in front of the judges and the audience, and that is to help you gain the tools and skills to make every pitch you deliver throughout your career more clear, concise and compelling than it would otherwise be.

There is only one way I know of to achieve this end, and it has little to do with making flashy graphics or copying templates based on past unicorn’s first pitches!

Putting the value in value proposition

Instead, a great pitch is based on your value proposition. The workshop is designed to help identify the strengths and challenges in each critical aspect of your business to make sure that the foundation of your value proposition is as robust as possible. And that takes a lot of hard work on your part as well as mine.

We are going to accomplish a lot in three days! We will be exploring how to evaluate each critical aspect of your business and then how to present it, including all of the following:

1. Customer, market pain, market size
2. Solution, secret sauce
3. Competitive advantage
4. Barriers to entry
5. Proof of concept and traction
6. Business model
7. Financial projections
8. Management team
9. Development plan
10. Budget and ask

What to Expect

Before we start

We will be covering a lot of information in relatively little time. You will spend your time listening to new content, doing exercises and getting coaching almost nonstop. Please believe me when I say you will get much more value for your time if you do at least the pre-workshop exercises, and preferably review all the exercises so you don't get overwhelmed. I have a lot of energy and we will fill all the time available, every session.

Throughout the workshop

You can expect to gain the following:

• Identify the strengths and weaknesses of your innovation in the context of your value proposition.
• Develop a great one-minute elevator pitch that you and your co-founders can deliver with confidence.
• Learn tips and tools that help you create and deliver great pitches for any circumstances.
• Build a draft pitch deck with consistent branding, useful graphics, and concise text.

One-on-one coaching

The progress you make during the workshop feeds directly into our one-on-one Pitch Coaching sessions, during which we will collaborate on refining your deck and pitch in preparation for the accelerator judging rounds and beyond.