PPP Perspective

Focus on your audience Easily said, not so easily done! Fortunately, there is a simple tool to help you assess whether your pitch is focusing on the audience. As noted (a bit tongue in cheek!) in the video: investors are basically very simple creatures. They make up their minds based on just two simple things: …

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Q02 Perspective

Your Solution to the Problem in Q01 Your answer to “Question 01: Who cares?” should have set you up perfectly for answering Question 02. Investor Perspective You have identified your user and an important problem for which they have inadequate solutions. Now your audience will pay attention as you describe your innovation – after all, …

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