Focus on your audience Easily said, not so easily done! Fortunately, there is a simple tool to help you assess whether your pitch is focusing on the audience. As noted (a bit tongue in cheek!) in the video: investors are basically very simple creatures. They make up their minds based on just two simple things: …
Your Solution to the Problem in Q01 Your answer to “Question 01: Who cares?” should have set you up perfectly for answering Question 02. Investor Perspective You have identified your user and an important problem for which they have inadequate solutions. Now your audience will pay attention as you describe your innovation – after all, …
Answer Question 01 First. Always. Your job in answering Question 1: Who cares? is to give context to your solution, to help your audience empathize with the people who are dealing with the problem you are solving. That context can be pretty simple: If you are a PI trying to recruit students to do lab …
Short discussion to identify the best way to proceed for your situation.
Experience my process and get practical advice for an upcoming presentation or pitch.