Consistency ⇒ Confidence for “The 10 Questions”
The 10 Questions are your key to maintaining consistency from topic to topic, from pitch to pitch, from designer to designer, and from presenter to…
Tips & Tools for “The 10 Questions”
Every time you ask someone to do something they were not already planning to do, you are pitching to them. But not everyone wants or…
Do’s & Don’ts for “The 10 Questions”
Refine the 10 Questions for each stakeholder The purpose of the 10 Questions is to touch on all the major aspects of your value proposition…
Fear & Greed for “The 10 Questions”
Your audience typically has extensive experience in evaluating any pitch they hear, from 30-second television ads to 10-minute investor pitches to one-hour direct sales presentations.…
Business Context for “The 10 Questions”
“Perfect Pitch” just starts with identifying the broad Fear & Greed of your target audience. Their decisions will likely be based on how well you…
Tips & Tools for “Know Your Audience”
The Internet makes knowing specifics about your stakeholders so much easier than it was in the past. There is literally no reason to pitch to…
Consistency ⇒ Credibility for “Know Your Audience”
You know what you want and you are assembling a list of stakeholders: the people and organizations who are potentially willing to provide it. EVERYTHING…
Do’s & Don’ts for “Know Your Audience”
Generic pitches get generic results Using a single deck to support your pitches to all types of audiences comprising every stakeholder is tempting. After all,…
Fear & Greed for “Know Your Audience”
Your audience’s Fear & Greed is what matters Every pitch should be tuned to the ears of your target audience. Your script and slides should…
Business Context for “Know Your Audience”
Investors are in every audience We tend to focus on VCs and angels when it comes time to create a pitch deck. But every time…