PPP for Ignition Candidates

Fear & Greed for the Ignition Review Committee You are always best served by knowing as much as possible about specific people in your audience. But even when you have limited access to information about them, you can usually identify basic issues within the following categories: Money, Time, Reputation, and Mission. Your top priority audience …

PPP for Ignition Candidates Read More »

UPLOAD: PPP Part 2 Exercises

The more preparation you do for your high priority/ high value interactions, the more likely you are to achieve the goals that you set for yourself. Your responses to these exercises should have: Clarified your target for the pitches you develop during the workshop. Given you tools to assess your progress for every interaction you …

UPLOAD: PPP Part 2 Exercises Read More »

Ex 00.4: Set the stage to build bridges

In EXERCISES & QUIZ: PPP Part 1, you and your team prioritized your values, audiences and asks, then assigned responsibility for each internally. Good job! Please respond to the PPP Part 2 Exercises with information you are comfortable sharing within our group. vSimple: Set the stage For the audience you defined in Exercise 0.3, create a document that will help …

Ex 00.4: Set the stage to build bridges Read More »


The vPLANO* pages expand on the pragmatic vSIMPLE pages with details and real-world experiences. For shorter content, please read the vSIMPLE pages.*Note: The vPLANO pages are a work in progress. All sections may not have detailed or comprehensive information. Strategic communications Tactical communications focus on transmitting information. Strategic communications focus on achieving mutually beneficial goals. Every pitch …



Investors are in every audience We tend to focus on VCs and angels when it comes time to create a pitch deck. But every time you ask anyone to do something that they were not already planning to do – buy, advise, collaborate, grant – you are pitching to them. Everyone who listens to you …

Q00 vPlano: BUSINESS CONTEXT Read More »

10Q vPlano: TIPS & TOOLS

Every time you ask someone to do something they were not already planning to do, you are pitching to them. But not everyone wants or needs to hear your pitch in the same way. In fact, you need to tune each pitch to the ears of the audience… and the circumstances. The factors to consider …

10Q vPlano: TIPS & TOOLS Read More »

10Q vFocus: F&G for LIFE SCIENCES

Most life sciences innovations are highly regulated, often taking a decade or even decades to come to market. That makes the Fear & Greed of different audiences highly sensitive to the type of innovation. It also should make you highly sensitive to selecting the right audience. The table layout highlights: First bullet in each row: …

10Q vFocus: F&G for LIFE SCIENCES Read More »


“Perfect Pitch” just starts with identifying the broad Fear & Greed of your target audience. Their decisions will likely be based on how well you address their Fear & Greed for each aspect of your value proposition: Aspect of value proposition Example Fear & Greed of an equity investor audience (VC/Angel) # Question Market pull …

10Q vPlano: BUSINESS CONTEXT Read More »



Let's Talk!

15-min Discovery Call

Short discussion to identify  the best way to proceed for your situation.

30-min Free Consult

Experience my process and get practical advice for an upcoming presentation or pitch.