Ex 01.3: Customize your F&G table

Before you create or refine your slide(s) in answer to Question 01, take a moment to think through your target audience and their specific Fear…

UPLOAD: Q01 Exercises

Question 01 is one of the hardest to answer. I hope that doing these exercises has helped you to develop a better, more concise way…

Q01 vPlano: BUSINESS CONTEXT

Answer Question 01 First. Always. Your audience is driven by motivations that differ from yours by varying degrees. You may be most excited by pushing the…

Ex 01.2: Do a bottom-up market analysis

In Exercise 1.1, you asserted which market segments are relevant to your value proposition. You segmented them according to beachhead (initial) target market and markets…

Q01 vFocus: CONTEXT for Academics

Answer Question 01 First. Always. Your job in answering Question 1: Who cares? is to give context to your solution, to help your audience empathize…

Ex 01.5: Write your Q01 pitch

How you approach this exercise depends on whether you are using “Perfect Pitch” to refine your Elevator Pitch or to build your full 10-Minute Pitch.…

Estimate your market size

Bottom’s up! For each market segment of interest, you should make a back-of-the-envelope calculation as to its size. From your customer and other research, you…

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