Ex 01.3: Customize your F&G table
Before you create or refine your slide(s) in answer to Question 01, take a moment to think through your target audience and their specific Fear…
UPLOAD: Q01 Exercises
Question 01 is one of the hardest to answer. I hope that doing these exercises has helped you to develop a better, more concise way…
Q01 vPlano: BUSINESS CONTEXT
Answer Question 01 First. Always. Your audience is driven by motivations that differ from yours by varying degrees. You may be most excited by pushing the…
Q01 vPlano: CONSISTENCY ⇒ CREDIBILITY
The single biggest mistake that entrepreneurs make when they pitch is to have answers to the 10 Questions that are inconsistent from one to the…
Ex 01.2: Do a bottom-up market analysis
In Exercise 1.1, you asserted which market segments are relevant to your value proposition. You segmented them according to beachhead (initial) target market and markets…
Q01 vFocus: CONTEXT for Academics
Answer Question 01 First. Always. Your job in answering Question 1: Who cares? is to give context to your solution, to help your audience empathize…
Ex 01.5: Write your Q01 pitch
How you approach this exercise depends on whether you are using “Perfect Pitch” to refine your Elevator Pitch or to build your full 10-Minute Pitch.…
Ex 01.4: Design a draft slide (or two)
Now that you have aggregated all the critical market data for your pitch, it’s time to develop the slide (or two) that communicate your market…
Ex 01.1: Segment your answer to “Who cares?”
Be sure to segment your market to address the two major concerns of an investor: that you have a viable beachhead market that will validate…
Estimate your market size
Bottom’s up! For each market segment of interest, you should make a back-of-the-envelope calculation as to its size. From your customer and other research, you…