Ex 01.3: Customize your F&G table
Before you create or refine your slide(s) in answer to Question 01, take a moment to think through your target audience and their specific Fear…
Before you create or refine your slide(s) in answer to Question 01, take a moment to think through your target audience and their specific Fear…
Question 01 is one of the hardest to answer. I hope that doing these exercises has helped you to develop a better, more concise way…
Answer Question 01 First. Always. Your audience is driven by motivations that differ from yours by varying degrees. You may be most excited by pushing the…
The single biggest mistake that entrepreneurs make when they pitch is to have answers to the 10 Questions that are inconsistent from one to the…
In Exercise 1.1, you asserted which market segments are relevant to your value proposition. You segmented them according to beachhead (initial) target market and markets…
Answer Question 01 First. Always. Your job in answering Question 1: Who cares? is to give context to your solution, to help your audience empathize…
How you approach this exercise depends on whether you are using “Perfect Pitch” to refine your Elevator Pitch or to build your full 10-Minute Pitch.…
Now that you have aggregated all the critical market data for your pitch, it’s time to develop the slide (or two) that communicate your market…
Be sure to segment your market to address the two major concerns of an investor: that you have a viable beachhead market that will validate…
Bottom’s up! For each market segment of interest, you should make a back-of-the-envelope calculation as to its size. From your customer and other research, you…
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