Segment your markets
When you pitch to investors, you walk a Fear & Greed tightrope: on one side, you must reduce Fear by showing that you are focused…
Interview your customers
Customer interviews are very helpful, but only if you do a lot of them (try to get to 100) and do them well. In person…
Q01 vPlano: TIPS & TOOLS
Your answer to Question 01 sets the stage for your entire pitch. Whenever I struggle with a pitch for a client, the problem almost invariably…
Q01 vPlano: DO’S & DON’TS
The standard approach to answering Question 1 is to search the Internet and business libraries for marketing studies that establish billion dollar markets for target…
Q01 vPlano: FEAR & GREED
Your audience needs to believe that “if you build it, they will come.” Fear: Only your Mom and your best friend will buy one each…