UPLOAD: Q02 Exercises
Question 02 is usually the most rewarding to answer. These slides should get every audience excited about the potential you are bringing to the world…
Ex 02.1: Solve the real problem
If you are fortunate, the match between your customers’ perception of their problem and your perception of the true cause align neatly, making it simple…
Q02 vPlano: CONSISTENCY ⇒ CREDIBILITY
The big problem or market pain that you described in answering Question 01 has current solutions, even if your potential customers are just complaining about…
Q02 vPlano: BUSINESS CONTEXT
In Question 01, you identified your customers and an important problem(s) for which they have inadequate solutions. You gave your audience every reason to now…
Ex 02.3: Write your Q01 & Q02 elevator pitch
Armed with your work in the previous exercises, you should have some fresh ideas on how to frame your elevator pitch, especially since I want…
Ex 02.2: Design a draft slide (or two)
In the Question 01 exercises, you described the magnitude of the problem and identified why current solutions are failing. The next step is simply to…
Jargon, TMI and other Blackberry catalysts
In general, you are better served by spelling out acronyms and avoiding jargon as you can rarely be confident as to exactly who is in…
Clarify, don’t “dumb down”
The next push back I often receive is, “Oh, so you want me to dumb down my technology for the audience.” If you think that,…
Secret Sauce: Reveal what, not how
Many entrepreneurs fear revealing proprietary information to investors. Their strategy is to either avoid the topic altogether or to ask for the investors to sign…
Solve the problem
If you are having a tough time convincing people that your solution to the problem framed in Question 01 is an exciting improvement, go back…