UPLOAD: Q02 Exercises

Question 02 is usually the most rewarding to answer. These slides should get every audience excited about the potential you are bringing to the world…

Ex 02.1: Solve the real problem

If you are fortunate, the match between your customers’ perception of their problem and your perception of the true cause align neatly, making it simple…

Q02 vPlano: CONSISTENCY ⇒ CREDIBILITY

The big problem or market pain that you described in answering Question 01 has current solutions, even if your potential customers are just complaining about…

Q02 vPlano: BUSINESS CONTEXT

In Question 01, you identified your customers and an important problem(s) for which they have inadequate solutions. You gave your audience every reason to now…

Ex 02.2: Design a draft slide (or two)

In the Question 01 exercises, you described the magnitude of the problem and identified why current solutions are failing. The next step is simply to…

Clarify, don’t “dumb down”

The next push back I often receive is, “Oh, so you want me to dumb down my technology for the audience.” If you think that,…

Secret Sauce: Reveal what, not how

Many entrepreneurs fear revealing proprietary information to investors. Their strategy is to either avoid the topic altogether or to ask for the investors to sign…

Solve the problem

If you are having a tough time convincing people that your solution to the problem framed in Question 01 is an exciting improvement, go back…

Let's Talk!

15-min Discovery Call

Short discussion to identify  the best way to proceed for your situation.

30-min Free Consult

Experience my process and get practical advice for an upcoming presentation or pitch.