Ex 04.5: Write your Q01, Q02 & Q04 elevator pitch
1-minute Elevator pitch If you are working on your elevator pitch, be sure to: Introduce yourself Answer: Q01. Who cares? Customer, market pain, market size…
Ex 04.4: Design a slide
Question 04 can be a tricky one to address graphically. A dedicated slide for patents, trademarks, and copyrights If you have a patent or, better…
Ex 04.3: TOGETHER – Indicate which tools your are using to protect your position
*Please note: I am not an attorney and my language in discussing Question 04 is extremely imprecise from a legal perspective. All suggestions and information…
Ex 04.2: TRUST – Know who “needs to know”
*Please note: I am not an attorney and my language in discussing Question 04 is extremely imprecise from a legal perspective. All suggestions and information…
Ex 04.1: TAG – Capture your assets
You and your team are likely working as hard and fast as you can. The ones creating new technical innovations love to invent. The ones…
Q04 vPlano: CONSISTENCY ⇒ CREDIBILITY
The purpose of Question 04 is to address the sustainability of the competitive advantage you described in answering Question 03. Generally speaking, it is tightly…
Q04 vPlano: BUSINESS CONTEXT
Your intellectual property coupled with your agility is what allows you to compete against established companies. Make sure you keep both your IP and your…
Q04 vPlano: TIPS & TOOLS
Protecting your intellectual property is one important part of protecting your competitive advantage over time. But there are many other barriers to entry that can…
Q04 vPlano: DO’S & DON’TS
Be open about what (not how) Many entrepreneurs worry about pitching or discussing their ideas because they fear those ideas will be stolen or copied.…
Q04 vPlano: FEAR & GREED
Fear: Vanishing competitive advantage Any B2B customer is going to be worried about being one of your first customers. You may have convinced them that…