Ex 04.5: Write your pitch about your barriers to entry
Working on refining your 1-minute Elevator pitch? If you are working on your elevator pitch, be sure to: If you have time to include information…
Ex 04.4: Design a slide
Question 04 can be an opportunity to save some time in your pitch because they tend to be relatively simple or you can incorporate the…
Ex 04.3: TOGETHER – Indicate which tools you are using to protect your position
The brainstorming work you did in Exercises 04.1 and 04.2 should have helped you think through your current approaches to protecting your IP and competitive…
Ex 04.2: TRUST – Know who “needs to know”
*Please note: I am not an attorney and my language in discussing Question 04 is extremely imprecise from a legal perspective. All suggestions and information…
Ex 04.1: TAG – Capture your assets
Tracking and recording the evolving details of your intellectual property and barriers to entry takes time and resources that may be difficult to find. You…
Q04 vPlano: CONSISTENCY ⇒ CREDIBILITY
The purpose of Question 04 is to address the sustainability of the competitive advantage you described in answering Question 03. Generally speaking, it is tightly…
Q04 vPlano: BUSINESS CONTEXT
Your intellectual property coupled with your agility is what allows you to compete against established companies. Make sure you keep both your IP and your…
Q04 vPlano: TIPS & TOOLS
Protecting your intellectual property is one important part of protecting your competitive advantage over time. But there are many other barriers to entry that can…
Q04 vPlano: DO’S & DON’TS
Be open about what (not how) Many entrepreneurs worry about pitching or discussing their ideas because they fear those ideas will be stolen or copied.…
Q04 vPlano: FEAR & GREED
Fear: Vanishing competitive advantage Any B2B customer is going to be worried about being one of your first customers. You may have convinced them that…