Ex 04.4: Design a slide

Question 04 can be a tricky one to address graphically. A dedicated slide for patents, trademarks, and copyrights If you have a patent or, better…

Q04 vPlano: CONSISTENCY ⇒ CREDIBILITY

The purpose of Question 04 is to address the sustainability of the competitive advantage you described in answering Question 03. Generally speaking, it is tightly…

Q04 vPlano: BUSINESS CONTEXT

Your intellectual property coupled with your agility is what allows you to compete against established companies. Make sure you keep both your IP and your…

Q04 vPlano: TIPS & TOOLS

Protecting your intellectual property is one important part of protecting your competitive advantage over time. But there are many other barriers to entry that can…

Q04 vPlano: DO’S & DON’TS

Be open about what (not how) Many entrepreneurs worry about pitching or discussing their ideas because they fear those ideas will be stolen or copied.…

Q04 vPlano: FEAR & GREED

Fear: Vanishing competitive advantage Any B2B customer is going to be worried about being one of your first customers. You may have convinced them that…

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