PPP Tips & Tools

Before you start writing a pitch, know as much about your audience as possible. You can use the examples in the previous topic to get…

Q02 Tips & Tools

The number one mistake that academic innovators make in answering this question is in trying to teach rather than engage. They often believe that, to…

Q05 vPlano: TIPS & TOOLS

Think of your path from great idea to product-for-sale as a continuum of risk and benefit. At the idea stage, the risk that your innovation…

Q04 vPlano: TIPS & TOOLS

Protecting your intellectual property is one important part of protecting your competitive advantage over time. But there are many other barriers to entry that can…

Q03 vPlano: TIPS & TOOLS

Build your matrix (even if you never show it) The table most commonly used to illustrate competitive position is so useful that it is something…

Q02 vPlano: TIPS & TOOLS

The number one mistake that academic innovators make in answering this question is in trying to teach rather than engage. They often believe that, to appreciate…

Q01 vPlano: TIPS & TOOLS

Your answer to Question 01 sets the stage for your entire pitch. Whenever I struggle with a pitch for a client, the problem almost invariably…

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