PPP Tips & Tools
Before you start writing a pitch, know as much about your audience as possible. You can use the examples in the previous topic to get…
Q02 Tips & Tools
The number one mistake that academic innovators make in answering this question is in trying to teach rather than engage. They often believe that, to…
Q01 vFocus: TIPS & TOOLS for ACADEMICS
Your answer to Question 1 sets the stage for your entire pitch. Take the time to be sure you have correctly and accurately captured the…
Q05 vPlano: TIPS & TOOLS
Think of your path from great idea to product-for-sale as a continuum of risk and benefit. At the idea stage, the risk that your innovation…
Q04 vPlano: TIPS & TOOLS
Protecting your intellectual property is one important part of protecting your competitive advantage over time. But there are many other barriers to entry that can…
Q03 vPlano: TIPS & TOOLS
Build your matrix (even if you never show it) The table most commonly used to illustrate competitive position is so useful that it is something…
Q02 vPlano: TIPS & TOOLS
The number one mistake that academic innovators make in answering this question is in trying to teach rather than engage. They often believe that, to appreciate…
Q01 vPlano: TIPS & TOOLS
Your answer to Question 01 sets the stage for your entire pitch. Whenever I struggle with a pitch for a client, the problem almost invariably…