PPP Tips & Tools
Before you start writing a pitch, know as much about your audience as possible. You can use the examples in the previous topic to get…
Before you start writing a pitch, know as much about your audience as possible. You can use the examples in the previous topic to get…
The number one mistake that academic innovators make in answering this question is in trying to teach rather than engage. They often believe that, to…
Your answer to Question 1 sets the stage for your entire pitch. Take the time to be sure you have correctly and accurately captured the…
Think of your path from great idea to product-for-sale as a continuum of risk and benefit. At the idea stage, the risk that your innovation…
Protecting your intellectual property is one important part of protecting your competitive advantage over time. But there are many other barriers to entry that can…
Build your matrix (even if you never show it) The table most commonly used to illustrate competitive position is so useful that it is something…
The number one mistake that academic innovators make in answering this question is in trying to teach rather than engage. They often believe that, to appreciate…
Your answer to Question 01 sets the stage for your entire pitch. Whenever I struggle with a pitch for a client, the problem almost invariably…
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